Just pick a reason: Our long plotted hostile takeover of Digitas went up in flames with their billing. David Kegel (our Creative Director) has been sending me links to other agency blogs and I wanted him to stop? I get Adrants every day so I knew how high the bar was set? Adweek featured CPB’s move (not re-positioning, physical move) on their front cover? A new VISA TV spot broke featuring a “leprechaun” with a combination Croatian/Irish accent? Anyone is still investing in outdoor advertising? One more “online” columnist misattributed the “the lunatics are running the asylum” quotation to David Ogilvy? The idea of Web 2.0 has passed the tipping point, jumped the shark and is just too synergistic. Self-restraint was simply no longer an option?

So we decided let the team loose; because Sharpe Tangent is a team blog. Everyone in the Agency can add their thoughts and ideas. Some team members are naturally more outspoken than others. My own willingness to share my opinion seems to have been present from a very early age. (See photo.) But, I know that some team members, despite their intelligence and talent will hear the call and choose not to respond. I can only trust that as our industry continues to evolve and the silliness of the commentary escalates they will be moved to enter the fray.

So what exactly are we going to write about? The INDUSTRY of course and then of obviously anything else we want (see the Junk Drawer). This is a blog after all. So join the party, hey we know we aren’t right all the time, but then who is?

Kathy Sharpe, CEO

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