IBM released more solid evidence that people spend at least as much time online as watching TV and that content (like movies and TV shows) will be increasingly platform agnostic. THANK YOU BIG BLUE. Read it all here.

Now perhaps the advertising industry can start re-inventing media revenue models, demand the delivery of more than mere impressions, and even get serious about doing research on consumer behavior patterns to build those models without a bias toward any one box. Or should we wait for HP to get involved?

Kathy Sharpe, CEO

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