So I went to mahalo.com with every expectation of being disappointed and then inspired to write something snarky. Wrong again.

If you haven’t heard about Mahalo the “first human powered search engine,” founded by Jason Calacanis you’ve been paying too much attention to the Facebook belly flop and not enough to new stuff happening. It’s definitely the new stuff happening.

Search engines (pace Google) haven’t been really working for me for a while. They deliver too much stuff with too much variation in quality. I’d just resigned myself to sifting through the pages or inversely, seeing the same less than really relevant links every time.

Mahalo is changing that. I did my favorite test, a search on the word whippet – as in dog. Not only did Mahalo deliver up the goods, they gave me links on health and wellness I’d never seen before. These links would have been really useful to me 2 weeks ago, when one of our whippets was fighting pneumonia. (He’s fine now, thanks)

So I got the Mahalo value proposition within the first 2 minutes. It delivers better quality results- because humans read, judge and reflect and algorithms calculate. The difference is incalculable.

Kathy Sharpe, CEO

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