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December 10, 2007

The Real Trouble with Facebook

facebook.jpgEveryone has a theory. Here is mine.

The events of the last several weeks are symptomatic of something fundamentally problematic at Facebook.

Mr. Zuckerberg just isn’t that smart. He didn’t come up with the idea of Facebook and writing this code wasn’t that hard. He did see a market for it. But that puts him in the company of many, many brand managers and advertising executives not Brin and Page.

It’s pretty clear he doesn’t know what to do. Nor does he know how to hire people that do.

It is very possible he has learned his lesson and will seek appropriate help. It is also equally possible that blinded by all those dollars and too many yes-men, he won’t.

I’m putting the odds at even. The money will buy him the time to make lots of mistakes and learn from them. It will not make him an inventor, a visionary or a real leader – he’s going to have to hire those. Sure to be tougher on the ego than on the bank account; and we all know which of those is more vulnerable.

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