The Yahoo!/Microsoft saga will no doubt drag on through Yahoo’s 1st Quarter Earnings Report, and then some. When it ends, it will be neither pleasant nor as profitable as it could have been for Yang and company. Balmer will prevail without mercy.

If only Jerry or at least Sue had read a good old Bodice Ripper, say The Flame and the Flower in their well-spent youths. Then they would understand how this type of narrative works. The unwanted suitor appears with a not unfair, if unwanted offer. He will not be refused. But in succumbing, albeit ever so unwillingly, to the first embrace there lies a guarantee, after many plot twists, to a much happier and lasting marriage.

Well we have had the plot twists, but, clearly the YahooCrew never dappled in this particular literary genre. Now they must pay the penalty. They have a very angry, powerful and determined suitor and their ending is more likely to resemble that of the princes in Shakespeare’s Richard III than of a romance heroine.

For the rest of us, it’s just been a winter of discontent.

Kathy Sharpe, CEO

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