Few things (online) are sadder than an abandoned Blog. Once vibrant and alive, now out dated and unread, the old blog is a lonely place. The ignored Blog is a testament to energy that once was and ambitions unrealized; and to a problem facing many well meaning writers across the Internet.

How do you get back to blogging after a hiatus, no matter the reason or the date of the last entry? What actually justifies starting again? Or more pertinently today what of the multitude of possible topics do you start with?

The Microsoft advertising debacle: Jerry, Bill and the Stereotype are already old news, except the latest line “I am PC and I am everyone” just makes it all so much more pathetic. A recurring fantasy that the Geico gecko will be stomped on by the Geico Cavemen who will then commit suicide in grief could generate a few lines.

Our economy or new economy combined with the impending election offer plenty of room for speculation. Change is not always good, but even when painful it is not necessarily bad. It’s the one sure thing.

Maybe the real point is to just start. There were some guys back a couple thousand years ago who thought just starting “was the hardest thing.” Well if they were right then, damn I’m glad that’s over with. Now where is that stupid, idiotic gecko…

Kathy Sharpe, CEO

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